Raise Your Online Profile with Strategic Optimization
Overslot offers a variety of search engine optimization (SEO) and paid search advertising (PPC) packages. Unlike those offshore spammers that email you three times a day, we can’t promise you a #1 Google ranking overnight, but we do have a strong record of meaningfully raising clients’ online profile over time through a series of fairly simple (and 100% above-board) steps:
Research the hell out of competitors who are more visible than you to understand their strategy.
Set up analytics for selected search queries to track how your site performs against those competitors’ sites going forward.
Based on those analytics — combined with initial research — start making strategic changes to headings and text on your site and to metadata like page titles and descriptions, alternate text for images, etc.
Strengthen your profile on Google My Business and keep it fresh.
Update your site as frequently as feasible with blog posts, news items, new information, etc.
Obviously, improving rankings is harder for some clients than others. If you’re a new flats guide in Islamorada, for example, we’ve got a tough row to hoe — lots of competition for the exact same users, much of it from sites that have been online for decades. If you’ve got a relatively unique or niche product or service, on the other hand, it’s a lot easier.
We also manage Google Ads campaigns, which can have an exceptional return on investment for some clients. Again, we research your market, your competitors, and their ad campaigns, then design and initiate a campaign to meet your goals.
Sample SEO and PPC Campaign Results
Overview of Google search visibility for a client from June 2020, when we started working on SEO, to present (Jan. 2021). The green, purple, and turquoise lines represent competitors’ average rankings over time for the 80 search queries we track. The #1’s in the bottom chart represent top rankings in Google results for those particular queries. The + and - numbers to the right of the rankings represent increases or decreases in average ranking since June 2020. Estimated overall search visibility for the client is up more than 600%. Your mileage may vary, of course, depending on your market and budget.
Two different views — the first monthly and the second weekly — of traffic to a client website from Jan. 21, 2020, to Jan. 21, 2021. This has been a harder nut to crack. Traffic is up more than 200% over the previous 12-month period due to a combination of SEO efforts, social media, and paid Google advertising, but we’re still not where we want to be versus the competition. For this client, with their relatively high-dollar service, Google advertising has delivered a solid ROI.
“Zack rebuilt our website for us using existing copy, but came back to us recommending that we do a revamp on the SEO. He put it together for us, and made our site into something we could only dream of in the past. Month after month our numbers are up, and we get so many compliments on the site. We will definitely reach out to Zack when we’re ready to change it up again, and we know the process will be painless. Zack gets to the heart of what you’re looking for and delivers that and so much more!”